By approaching existing customers regarding your next sale you are cutting out a whole lot of leg work and heartache. No need to cold calling database reinvent the wheel and start your sales spiel from square 1 as they have trusted you enough to buy your product in the past and are still active customers. They are likely to listen to you concerning associated products .You want to be approaching a volume of clients in one hit so gather the names from your current customer database by cold calling database dividing them into "A" "B" and "C" grade clients. Your "A" grades are the most likely to buy again.
Now let me introduce your cold calling database secret weapon: "The Need Now"What you are now going to do is to contact your existing customers by telephone and establish "The Need Now" so that you can fulfil that need.In a nutshell business managers are so busy with everyday tasks they have little time to progress their companies. They know full well they are cold calling database working with negative challenges which have a negative impact on processes and revenue.
Engage the client by asking them cold calling database how things are progressing with the product, what their present situation is and what their current challenges are. Listen - they are about to tell you what the need now is!Don't worry if you are new to sales in the company - every thriving business will have a customer database with dormant files. Again these are individuals cold calling database who have at least bought from the company before and so trust the brand and products.The approach here is be clear about the fact that you are relatively new (not too new - you don't want to look inexperienced) but that you are aware the company has not made contact recently. State you will be looking after their account and you would like to know if you could discuss their current situation and challenges.